Tracking and Targeting
Using an Opt-In mechanism to ensure transparency and privacy, AVIQ’s Cloud Software can track end-user behavior based on your business needs. Clicks, downloads, views, and more are assembled, anonymized, and remotely aggregated. These behavioral statistics can then be studied by administrators of the Content Publishing Engine to reveal trends and other behavioral characteristics of end-users.
Targeted Offerings and Addressable Advertising
The Content Publishing Engine can be used to send certain content (ads, offerings, product placements, promotions, special offers, and more) to all users, groups of users, or individuals. The groups can be selected based on demographics and/or geography, as well as many other criteria. Additionally, the selection of who receives which content can be automated based on the Behavior Tracking feedback, thus creating a dynamic Addressable Advertising platform that continually optimizes its operational effectiveness over time.
Box Authentication and Remote Management
In order to ensure consistency of operation and to protect our customers’ revenues, AVIQ’s Cloud Software also offers modules for Box Authentication and Remote Management. The Box Authentication module prevents rogue users from getting on to the system, and the Remote Management module can be used to push software updates or other critical functions onto all clients, groups of clients, or individual clients as needed.